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Sunday, February 3, 2013

Finally!! Gatorade To Remove Controversial Ingredient

Gatorade, produced and owned by Pepsico, has finally decided to remove a very controversial ingredient from their popular sports drink. That ingredient is called Brominated vegetable oil also known as BVO, and it was being used to used to improve the stability of the drink by preventing the colors from separating. As innocent as that sounds though, BVO is known as a potentially-toxic flame retardant and has been linked to heart damage, skin lesions, memory loss, nerve disorders, and more.

Apparently, the pressure had been put on the company via an online petition started by 15-year old Sarah Kavanagh that demanded that they change the ingredients. That petition via went on to get more than 200,000 signatures, and eventually Gatorade responded.

They said in a recent statement, "While our products are safe, we are making this change because we know that some consumers have a negative perception of BVO in Gatorade, despite being permitted for use in North American and Latin American countries."

Pepsico will continue, however, to use the BVO ingredient in their Mountain Dew product. And their rival, Coca-Cola, will also continue to use the potentially dangerous ingredient in their drinks, including some flavors of Powerade and Fanta.
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